Sehla

Overview

Sehla is a mobile app design project created to support non-native speakers navigating everyday life in the UAE. Designed for visitors and residents who do not speak Emirati Arabic, the app focuses on immediate, practical communication rather than formal language learning.

Ferral Studio is a modern design studio dedicated to helping brands and agencies turn bold ideas into meaningful digital experiences—experiences that inspire trust, fuel growth, and build long-term loyalty. Through a blend of strategy, storytelling, and sharp design execution, we create websites, digital products, and brand identities that move fast, look clean, and leave a lasting impression.

Sehla is a mobile app design project created to support non-native speakers navigating everyday life in the UAE. Designed for visitors and residents who do not speak Emirati Arabic, the app focuses on immediate, practical communication rather than formal language learning.

Sehla supports non-native speakers in the UAE by making basic Emirati Arabic communication simple, accessible, and culturally relevant. Through a calm, card-based interface organized by real-world situations, Sehla helps users quickly access essential phrases, reduce communication anxiety, and connect more confidently with local culture.

Ferral Studio comes packed with seamless page transitions, a minimal type-led design, fully responsive layouts, and scroll-friendly animations. It includes well-structured CMS collections for Works and Journal, easy-to-access fonts, colors, and layout presets, and up to nine fully optimized pages. With over 90% scores in performance, accessibility, and SEO—as well as clean class naming and well-organized components—it’s built for both speed and effortless customization.

Sehla supports non-native speakers in the UAE by making basic Emirati Arabic communication simple, accessible, and culturally relevant. Through a calm, card-based interface organized by real-world situations, Sehla helps users quickly access essential phrases, reduce communication anxiety, and connect more confidently with local culture.